INTRODUCING – RAEY
Online fashion destination Matchesfashion.com has become renowned for their sharp edit season after season. Now the e-commerce giant adds its own brand of basics to the mix, as the final touch to every man’s wardrobe. Raey is the newly launched menswear line exclusive to Matchesfashion.com. The label’s creative director, Rachel Proud brings a strong focus on luxurious fabrications and contemporary cuts to the table, with a line that is both modern and essential. Former design director at Christopher Kane and Topshop, Proud knows just what she is doing and here, she offers a classic collection of wardrobe staples, the kind of which you spend years trying to find. ‘Every piece had to feel very luxurious,’ Proud says. ‘A great basic – the best of its kind – takes consideration. I wanted this to be really high quality.’
Proud’s approach is a truly modern one and I feel this is why Raey will resonate so well with men everywhere. ‘The point of these clothes is to give a backbone to other designers,” says Proud. “But where the wearer can start off with clothes that are very simple yet still very beautiful.’ Raey’s contemporary new basics will complete even the most comprehensive of wardrobes, simply because you can never go past the perfect white tee.