MR PORTER INTRODUCES SPORTSWEAR CATEGORY
MRPORTER.COM is unparalleled as a global retail destination tailored specifically for men. Bringing us the best in designer menswear since 2011, the award-winning e-commerce platform has expanded even further with the launch of their athletic and performance destination, MR PORTER SPORT. Offering an edited selection of the best and most stylish in performance wear, the category covers more than 25 brands across nine different disciplines. These include running, cycling, tennis, golf, training, outdoor, swimming, sailing and fitness accessories.
Once again pushing the boundaries with this new venture, MR PORTER has managed to transform a once-scorned clothing category and elevate it to a much more stylish and conceptual space. This new branch of the site will house existing MR PORTER labels such as Nike, Lacoste and Patagonia, while also bringing new brands under the umbrella, including Arc’teryx , 2XU, Matuse and RLX.
“We are excited to launch MR PORTER SPORT, a dedicated area within MRPORTER.COM that is focused on sport, performance and style,” MR PORTER’s Buying Director Mr Toby Bateman said. “We know that sport and fitness are integral to our customers’ interests and day-to-day lives, so beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well. In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style.”
Revolutionising the modern wardrobe, MR PORTER SPORT’s initial offering will cover more than 150 new products on the site. Throughout the year, we will also see the launch of additional disciplines and brands, including both ski and surf. Available in more than 170 countries already, MR PORTER SPORT is quickly changing the way we approach and consume active wear.
Words by Rosie Dalton